# identity.md

## Organization Overview
- **Company Name:** Expert Brand
- **Mission:** To provide the best USA-made wholesale, custom, and private label activewear and essentials, specializing in eco-friendly blank clothing and performance fabric innovation for large orders and national programs.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1993 in the USA.
- **Size and Scale:** Specializes in large orders and national programs, serving wholesale, custom, and private label markets.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to innovation, eco-friendly manufacturing, and producing high-quality activewear and essentials in the USA.
- **About/Team/Leadership/People Links:** https://expertbrand.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a wholesale, custom, and private label manufacturer of activewear and essentials, focusing on USA-made, eco-friendly, and performance fabric innovations.
- **Location(s) and Geographic Presence:** Primarily operates within the USA, with products made in the USA.
- **Key Partnerships and Affiliations:** Utilizes high-quality materials from partners such as REPREVE® (recycled polyester) and LENZING® (Modal).